Privacy Policy

Last Updated: December 01, 2025

1. Introduction

Welcome to tastymum (the “Site”, “we”, “our”, or “us”). This Privacy Policy explains how we collect, use, disclose, and protect the personal information you provide when you visit https://tastymum.com or interact with any of our services, including newsletters, comment forms, and social‑media integrations. By using the Site, you consent to the practices described herein. If you have any questions about this policy, please contact us at contact@tastymum.com.

2. Data Collection

We collect both personal and non‑personal information to provide a better user experience. Personal data may include your name, email address, mailing address, phone number, and any content you voluntarily submit (e.g., comments, recipe submissions, or contact‑form messages). Non‑personal data includes IP addresses, browser type, operating system, device identifiers, and usage statistics such as pages viewed, time spent on each page, and navigation paths.

Data is collected directly from you when you fill out forms, subscribe to our newsletter, or interact with social‑media widgets, and automatically through technical means (e.g., cookies and server logs). We only retain personal information for as long as necessary to fulfill the purposes described in this policy or as required by law.

3. Cookies

Cookies are small text files placed on your device to help us improve the Site’s functionality and performance. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain for a defined period). The main categories of cookies we employ are:

You may manage your cookie preferences at any time through the cookie consent banner displayed when you first visit the Site. Disabling certain cookies may affect the functionality of the Site.

4. Analytics

We use Google Analytics to understand how visitors use tastymum.com. Google Analytics collects data such as IP address (anonymized after processing), device type, browser, operating system, referral source, and pages visited. This information helps us improve content, optimize navigation, and measure the effectiveness of marketing campaigns.

Google’s privacy practices are outlined in its Privacy Policy. You may opt out of Google Analytics tracking by installing the Google Analytics Opt‑Out Browser Add‑on.

5. Email Subscriptions

Visitors can subscribe to our newsletter to receive recipe updates, cooking tips, and promotional offers. When you subscribe, we collect your email address and, optionally, your name. Subscription data is stored securely and used solely for sending the requested communications. You can unsubscribe at any time via the “Unsubscribe” link found at the bottom of each email, or by contacting us directly at contact@tastymum.com.

We do not sell or share your email address with third parties for their own marketing purposes. However, we may share it with our email‑service provider (e.g., Mailchimp) solely to facilitate delivery, and that provider is bound by a confidentiality agreement.

6. Third‑Party Services

The Site integrates with several social‑media platforms to enhance sharing and community interaction. These platforms may collect data in accordance with their own privacy policies:

These services operate independently of tastymum, and we encourage you to review each platform’s privacy terms to understand how they handle your information.

7. Advertising & Ezoic

We partner with Ezoic to display and optimize advertisements on tastymum.com. Ezoic uses a combination of machine‑learning algorithms and real‑time data to serve ads that are relevant to each visitor. The types of data Ezoic may collect include:

This data is used to personalize ads, improve ad placement, and enhance overall user experience. Ezoic’s own privacy policy, which details how they handle and protect collected information, can be found at https://www.ezoic.com/privacy-policy/. You can manage your advertising preferences through the cookie consent banner displayed on the Site; opting out of advertising cookies will limit the personalization of ads but will not prevent you from seeing non‑personalized advertisements.

8. Data Retention & Security

We implement reasonable technical and organizational measures to protect your personal data against accidental loss, unauthorized access, alteration, or disclosure. This includes encryption of data in transit (HTTPS), secure storage of email addresses, and regular security audits of our hosting environment.

Personal information is retained only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law (e.g., tax or accounting records). When data is no longer needed, we securely delete or anonymize it.

9. Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal data, including the right to:

To exercise any of these rights, please contact us at contact@tastymum.com. We will respond within a reasonable timeframe and, where required by law, within 30 days.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technology. When we make significant updates, we will post a notice at the top of this page and, if appropriate, notify you via email or through a banner on the Site. The “Last Updated” date at the top of the document reflects the most recent revision.

11. Contact Information

If you have any questions, concerns, or requests related to this Privacy Policy or our data‑handling practices, please reach out to us using the following contact details:

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